Sarah is one of the pioneers of using data in football and spent 10 years working for StatDNA/Arsenal as their Head of Analytics.
Recently she moved on to join Blue Crow Analytics as a VP, Sarah will still be focusing on using data in football/sport.
A really interesting conversation around using data in football, issues with things like the rise of Expected Goals (xG), and clubs not making the most of data for transfers!
I hope you enjoy!
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